How the coffee prosumer market is evolving
Coffee is one of the most consumed beverages in the world. In fact, in the National Coffee Association’s most recent 2024 National Coffee Data Trends report, 67% of US adults said they drank coffee the previous day – marking a 20-year high for coffee consumption in the country.
The report also found that US specialty coffee consumption was up by 7.5% on the previous year, with espresso-based drinks leading the trend. So as the global specialty coffee market grows, so too does consumer knowled… read more
Coffee Shops Make You Want To Poop? That’s The Mariko Aoki Phenomenon
Sometimes the urge strikes in very particular places…. read more