Why roasters should diversify their coffee offerings
For many coffee consumers, it’s incredibly important to have a range of origins to choose from. Each producing country has its own distinct terroir, which naturally impacts the sensory characteristics of coffee.
Given that we often base our coffee purchasing decisions on flavour, this makes it even more vital that roasters provide a wide variety of options.
But a broader selection of coffees not only benefits consumers. In addition to providing more support to producers – especially small… read more
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